The Hive Oakland

The Hive is an emerging district in Uptown Oakland, home to an ever-expanding number of blocks featuring an eclectic collection of local businesses, restaurants, workplaces, apartments and condo residences. We were tasked first with organically branding the neighborhood, then second, with naming and branding the residence developments within it: Rasa, Denizen, Rowhaus and Madera.

Manifesto

Brand Guidebook

Vision

Manifesto

Messaging

Art Direction by Kile Brekke.