SLS Las Vegas

Brand Campaign

Bringing life to a Las Vegas Strip Boutique

The SLS Las Vegas needed a rebrand, and fast. Thankfully, all the inspiration we needed was right there on the property: Funky art, deeply cool bars, an affinity for live music, adventurous dining and playfully chic design by Philippe Starck. This was anything but just another Vegas casino; it was a magnet for people looking for something different. Inspired by the monkeys running wild on the hotel logo’s chandelier, The Masters of Mischief materialized. After all, what are humans but silly monkeys looking to get into some fun trouble?

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Digital

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Outdoor

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Art Direction by Trent Wall.

Music by Too Many Zooz.