With plans to be the tallest commercial tower in Oakland, California, this project from developers Cushman & Wakefield needed it all: first and foremost, a name. Then, a full brand identity and marketing materials to woo the top brokers in the Bay Area.
A meticulously researched report on Oakland’s workforce, community and projected future used stats to make the case for Oakland to become the tech industry’s new #1 destination.
An acrylic VIP package held an in-depth brochure detailing not just the tower, but the surrounding campus.
Creative Direction by Matthew Connolly.
Art Direction by Suzanne Pfutzenreuter.