Beacon Tower

With plans to be the tallest commercial tower in Oakland, California, this project from developers Cushman & Wakefield needed it all: first and foremost, a name. Then, a full brand identity and marketing materials to woo the top brokers in the Bay Area.

Brand Manifesto

A meticulously researched report on Oakland’s workforce, community and projected future used stats to make the case for Oakland to become the tech industry’s new #1 destination.

An acrylic VIP package held an in-depth brochure detailing not just the tower, but the surrounding campus.

VIP Package

VIP Package, Opened

VIP Package, Revealing Oakland Report & Brochure

Alternate Brochure Design

Creative Direction by Matthew Connolly.

Art Direction by Suzanne Pfutzenreuter.